Character Profile
Build a clear blueprint for your AI influencer before we create it.
This page is designed for clients and prospective clients who want to define the direction of an AI influencer before the build begins. The clearer the character is, the easier it becomes to create something consistent, believable and commercially useful.
Before You Begin
The website form is limited, so the best way to complete this page is to:
- review the prompts below
- write your answers in your own notes
- submit the key details using the form at the bottom
(keep your answers clear and simple — we can refine the direction together from there)
Character Profile Example
If you want a reference before starting, download the Character Profile Example below.
Character Profile Example (pdf)
DownloadCharacter Profile Brief
Use the prompts below to define your character as clearly as possible
1. Basics
- Character name
- Age range
- Gender presentation
- Niche/category
- Target audience
2. Character Type
Choose the main type that fits best:
- Guide
- Expert
- Rebel
- Aspirational
- Friend
- Builder
Prompts:
- Main archetype
- Secondary archetype if needed
- Any archetypes to avoid
3. Positioning
- What role does this character play?
- Who are they for?
- What do they post about?
- What makes them different?
Simple prompt:
This character is for [audience], helping them with [topic/problem], in a way that feels [difference/style].
4. Visual Direction
- Overall style
- General vibe
- Outfit direction
- Background/location style
- Visual styles to include
- Visual styles to avoid
5. Personality & Voice
- 3 to 5 personality traits
- Warm or cool?
- Casual or polished?
- Direct or soft?
- What would they naturally say?
- What would they never say?
Helpful prompt:
Write 2 short lines this character might say.
6. Story
- What is their backstory?
- What changed in their life?
- What challenge shaped them?
- What flaw or tension makes them feel believable?
Shortcut prompt:
Who were they, what changed, and who are they now?
7. Content & Use
- What kind of content suits them best?
- Image, video, or talking content?
- Which platforms are they for?
- What should this character help promote or support?
- What brands or products fit them well?
8. Final Summary
Write a short paragraph covering:
- who they are
- who they are for
- what makes them different
- what they should feel like
- what they should be used for
Submit Your Character Profile
Need Help?
If you are unsure how to answer any part of this brief, send through your best draft anyway. We can shape the direction together from there.
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